Essay on The Internet and A Global Media Market
1814 Words8 Pages
To what extent has the internet created a global media market? Use relevant examples to illustrate your points.
Media business has gone global under the capital globalization. Most of large media institutions in different countries have moved their steps into the global media market. The emergence of internet accelerates the creation of a global media market. In this essay, the expansion of the internet use in contemporary society and the digitalization of traditional mass media will be briefly introduced in the first and second sections. The third section will examine how the internet helps to produce and access media information globally. Next, the advantage of the internet will be discussed to compare with traditional media. The…show more content…
The internet has created a global media market for both media institutions and media audiences.
The internet gathers multi-media technology in a single platform. The digitalization of newspaper is an inevitable trend. Most of the world’s mainstream newspapers have built their on-line websites. More and more people get used of reading newspaper on-line. Many books, especially academic textbooks and scholarly journals are published in the internet, which benefits to scholars and students to do research.. Meanwhile, people can watch television, films and listen to radio in their computers. The internet can digitize a various forms of information like text, sound, images, etc. It combines different modes of media together and provides them in a much wider space (1990, cited in Slevin, 2000, p62-63). Borgman (2003, p.ix) claims that the information in the internet is ‘malleable, mutable and mobile.’ He contends that the networks provides ‘unprecedented access to information resources and to human expertise.’ (Borgman, 2003, p2)
The access of media information becomes global through the use of the internet. For media institutions and journalists, the internet helps them to gain information resources more easily and quickly. Time and space are no longer the limitation of international information. International news can be published to the public at substantially the same time in different places. For media audiences, they
Nowadays almost everyone in the world have had a contact with computers. A great part of them has been using international computer’s net known as Internet.
I think using internet has more advantages then disadvantages. First of all, Internet provides access to a lot of information. Some of them are very useful in your job other helps in your hobby. Searching the net with Google, you can find everything you want. You can also do shopping using Internet. Of course it has no sense to buying a roll, but if you need something inaccessible, you will be able to buy it in Internet shop. You need only to select what you want, fill in some forms and click ok. In a few days you will get what you have ordered directly to your home, without going anywhere. You can pay with your credit card, pay postman when you get the package, or transfer money from your bank account. Nowadays almost every bigger bank offers transferring money with Internet. It is more faster then going to the bank and filling blankets. Transferring money in traditional way takes about a day, using Internet you can do this in few seconds even in Saturday and Sunday evenings. What’s more internet banks give you insurance against unauthorized transaction. Some people thinks that their money can by easily stolen by hackers. It isn’t true because the easiest way to steal your money from internet bank is breaking to your house and stealing you card of codes. Internet banks have very good protections witch make them practically unbreakable.
Next advantage of internet is email. Internet mails get in a few seconds in their destinations. It is very important when you want to send something for example to Australia. Of course you can send not only texts. You can email whatever you want, movies, photos, songs, computer programs etc. Costs are very important advantage of emails. Sending an email is much cheaper then phoning, or sending normal letters.
Beside a lot of advantages, Internet has some disadvantages too. First of disadvantages is that people who spend too much time sitting in the front of computer can easily gets ill. Radiation emitted by computer’s screen is harmful to eyes. People who spend too much time at their homes (because they needn’t go anywhere, they can do everything using Internet) are getting weaker. Sitting a for long time is also harmful to the spine.
Second disadvantage is that Internet can by addictive. Some people just can’t live without it. They have no real friends and when Internet is down they are getting furious.
Internet has some opponents but more and more people treats Internet like telephone, or radio. They use it for fun and work, and I think at present living without internet would be quite difficult.
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